16 AMAZING SEAFOAM GREEN MAKEUP IDEAS For 2015
It was his turn to look taken aback, but he agreed with me. He resigned not long after. Chatting to twenty-something beauty editors while they scoff down cream cakes at lavish lunches clearly wasn’t his thing.
I loved writing beauty copy, because a degree of wit and ingenuity is required to make an eye shadow palette sound exciting to the reader. It became slightly more challenging when advertisers had an expectation of a two-thousand-word article on a night serum. This is another tacit commercial exchange: you interview someone from their ‘laboratory’ and then produce an article insinuating that the cream may miraculously change the molecular structure of skin and resist gravity. The hugely powerful Estee Lauder Group was best celebrity style’s biggest advertiser, and early on in my beauty editorship I was ‘Laudered’. They created the benchmark on how to do things with style, and happily that company does have a state-of-the-art research facility, so there was real science to draw on.
In 19921 was flown to New York, collected by limousine at the airport and whisked into a top hotel uptown, near the Lauder offices on Fifth Avenue. I checked into my suite to discover bags and bags of expensive lotions and potions, perfume and makeup waiting for me. There were tickets to The Frick Collection and The Whitney Museum on the desk, and a huge wooden box filled with exotic fruits from ‘The Fruit of the Month Club’. I was informed by handwritten note on a thick, creamy card that dinner was booked at the renowned restaurant Daniel that evening, where I would be joined by a Lauder representative.
The following day I visited the plush Lauder corporate offices, housed in the General Motors building on Fifth Avenue. I met and
chatted with the lovely Evelyn Lauder, the wife of Estee’s son Leonard, in the ‘Lauder’ rooms which were floral and feminine, with blue sofas and drapes, fine china teacups, pretty flowers and silver bowls.
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