And women are loyal. Loyal to their hairdresser, their families and friends, the one designer who suits them just so, and to the few cosmetics that do not disappoint. When it comes to mascara, almost every woman has an opinion, a criterion, an application technique, a philosophy. These womenwho are looking to lengthen, strengthen, build, define, curl, or merely tint their lashes, and to whom terms like smudge, flake, and clump are automatic deal breakers are subsequently fiercely committed to the one brand that fits their bill, and they show their love by spending anywhere from $ (Max Factor Calorie Mascara) to $ (Cle de Peau Beaute Mascara Volume Parfait) for something they replace more frequently than the filter in their water pitcher.
So with more than mascaras available, each boasting its own breakthrough technology, how have the same two managed to maintain their stranglehold on the market year after year? First, one must understand the critical elements that go into each slender tube.
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It's not rocket science, but by cosmetics industry standards, it comes close. Pretty much what my Makeup kit looks like ult; Make Me Gorgeous ult; Meet The Art Collective Making Carpets From Sponges Pasta And The Makeup Light.
New Cool Hair Color Ideas for 2015