CREATIVE, MODERN AND NATURAL Left to right: Celine Lagane-Gouzou (Brand Manager of Bernard Cassiere), Morane Bernicot (Bernard Cassiere’s International Trainer), and Angelina Tan (Operation Director of BeauLAB (SEA) Pte Ltd)
Last month, BeauLAB (SEA)
Pte Ltd held a Bernard Cassiere training seminar and hailing all the way from France were Brand Manager of Bernard Cassiere, Ms Celine Lagane-Gouzou and Bernard Cassiere’s International Trainer, Morane Bernicot. Beauty Cosmedica had the pleasure of meeting and speaking with both the lovely ladies about the brand’s philosophies and specialties.
About Brand Manager of Bernard Cassiere, Ms Celine Lagane-Gouzou…
I am Bernard Cassiere’s brand manager and I deal with marketing as well. I work to develop products for retail and also treatment protocols in collaboration with Morane Bernicot, our international trainer. I also deal with all the communications, the press releases and so on.
How does Bernard Cassiere stand out among other existing brands in the market?
Bernard Cassiere has a very specific positioning in the market because we are a natural brand. We pay attention into putting as much natural ingredients as possible into our formulas, but we are not an organic brand. So we are natural but we are also a professional brand. We are able to provide very effective treatments so that clients can leave the beauty salon with instant visible results on their faces. We also pay close attention to the way we formulate our products because our goal is to satisfy clients with efficiency and innovation.
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