THE HIDDEN EVENT COSTS SUPER BOWL

Hosting a Super Bowl brings in a lot of revenue but it costs a lot as well. People have to be paid to work at the stadium, teams have to get there, and the city has to prepare the stadium.

Indianapolis built Lucas Oil Stadium for $720 million to host Super Bowl XLVI. The Indianapolis Colts paid $100 million of that. The state, county, and city all raised money for the project. The county raised taxes on things such as food and drink sales, car rentals, hotels, and more while other cities have added a 1 percent tax to all restaurant meal bills to fund their stadiums. For the event itself, the city planned for $4 million for public safety costs. About 1,500 law enforcement officers were employed in the city over the weekend.

A team going to the Super Bowl incurs expenses to get there. It pays transportation costs for the players and coaches. Football players are paid an average annual salary of $1.93 million. Coaches’ salaries are private but some head coaches are paid up to $7 million a year. Team cheerleaders are paid anywhere from $500 to $700 a season, with sometimes a bit extra for special appearances.

The NFL pays referees about $173,000 a year.

Stadiums have to employ people to take tickets, sell food and drinks at concession stands, provide security, clean up after events, run the office, keep washrooms clean and stocked, and so on. More than 500 people work at the stadium on game day.

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