After brushing, Crest 3D White Brilliance Boost whitens your smile with 3X the stain-lifting ingredient While formulators tackle the science of colour. McGrath dictates what’s new and now at the most directional shows and beyond (like this season’s to-die-for Dolce & Gabbana regal red). Her colour inspiration comes from many places, like prestige makeup or a swatch of fabric . It could be an actual lipstick texture or a pot of cream, says Vickery. She’ll send it in. and say These are the shades that 1 want.’
Offering the hottest colour trends is a big draw, but in order for a bullet to be a hit. the product needs to condition the lips. Most women who wear lipstick three plus days a week, more than 50 per cent of them compensate with balms. says Vickery. There’s also a misconception that the darker a colour is. the more drying it will be. To offset that. shea, avocado and aloe butters are mixed in.
While new lip hues are crafted largely based on internal expertise, next door in the mascara lab. researchers look to real women as their starting point in developing the next magic wand. There’s a number of things that we’re looking at. says Angela Fabula, a CoverGirl senior scientist who specializes in product research. Her first impression of the product when she opens it up. Then we look at the application: How many strokes is it taking her? How easy is it for her to reach all of her lashes? A two-way mirror lets researchers observe mascara guinea pigs as if they were applying it in front of their own vanity: Some apply multiple coats, while others wipe excess from the wand or zigzag for a lush and lifted look. It’s these idiosyncrasies thatyield the most useful beauty intel. Post-application, a lens captures the lashes from all angles.
The latest innovation. Full Lash Bloom by Lash-Blast ($9). has a mousse-like texture with lighter-weight waxes. It’s paired with a moulded silicone brush that has a series of short and long bristles tapered to a dome tip for detail work, ft deposits product on the lashes in a more uniform manner, with less clumping, smearing and smudging than mascaras applied with a traditional wire brush. she says.
Vickery admits that it took a while for women to adopt this new generation ofwands. When we first went to the silicone-bristle brush with the LashExact launch in 2006. we were very careful to make sure the design still looked like what ev-eiyone would expect from a traditional twisted wire mascara brush. But now that different types ofwands are de tigueur, expect even cooler brush innovations in the future. –
A two-way mirror lets researchers observe mascara guinea pigs as if they were applying it in front of their own vanity: Some apply multiple coats, while others wipe excess from the wand or zigzag for a lush and lifted look. It’s these idiosyncrasies that yield the most useful beauty intel.
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