SARAH MARSHALL STYLE

The experience of acting in Proof, on both stage and screen, was so exhilarating like being a little girl again watching my mother. It’s been amazing to watch Chris’ success. It’s so deserved. It’s funny because he finds it hard to accept success he’s always in torment about that kind of thing. But it’s so nice that the focus is off me. I love it. He’s the daddy.

New SARAH MARSHALL STYLE

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2000 and the future Choice and individuality promise to be the buzzwords of twenty-flrst-century beauty. Thanks to technological breakthroughs in skincare and make-up that nobody would have thought possible just a decade ago, we are constantly pushing new boundaries. Whereas once the choice of colour signalled consumer freedom, today’s woman wants an active involvement in the texture of her makeup, too. No longer content with five shades of foundation, we want hundreds, and we want them in every finish from satin to gloss to matt to light-responsive to light-reflective, and so on. Whatever our ethnicity, we refuse to be pigeonholed; it is no longer sufficient just to have ‘pink tones’ or ‘yellow’. The old rule book was too simplistic, and we do not care for the rules now anyway.

Twenty-first-century make-up will carve a couture route, with people asserting their individuality by buyingcustom-blend products in everything from make-up to haircare to skincare to fragrance. Body jewellery and adornment will become more mainstream,

too. The multipurpose product (take Frangois Nars’s marvellous Multiple stick, which can be used anywhere from face to arms to decolletage) gives us another pointer in the direction of future make-up. More and more products will go the multi-function route, with day and night creams being dispensed from one bottle (suncream packaging is already going this way), and fragrance that will treat your skin – and even bleach it – as well as enhance your mood. Ease and versatility will be key to most women, as we travel more, and want to travel light.

With breakthroughs in modern medicine promising to extend our lifespans radically, the youth culture that exists today will change. As our life expectancy increases, society will have to cater for a growing sector of aged people, and so our very definition of what is old will change. More revolutions in laser and cosmetic surgery are just around the corner, and while we will all want to reach a ripe old age we will certainly not want to look it.

The holistic lifestyle will be central to twenty-first-century beauty. People will take care of their spiritual as well as their physical wellbeing, and most of us will service our bodies just as we now service our cars. More ‘outlandish’ treatments will become the norm, as travel makes the riches of cultures and customs across the globe accessible, and men will spend more time pampering themselves. Cosmetics for males will steadily lose their taboo, as companies invest more time and money developing make-up for men – a natural progression from an already awakened interest in

skincare. In fact, the UK is now the fastest-growing European market for male toiletries, with teenage boys (influenced by the rise of boy bands) a new target audience.

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