The National Consumers League found that 3-6 percent of their respondents said that animal testing claims were misleading. It’s no surprise. After ali, why does one label say “against animal testirıg.” while another says ‘’cruelty free”? Vi hat does a pictııre of the earth stamped on a bottle rmcttû One reason for ali of the inconsistencies is that several agencies oversee the eeomarket. The EPA has no jurisdiction över environmental claimsleaving the policing to the FTC.
“The FTC is a law enforrement agency and requires that companies be truthful and have substantiation to back up their product performance claims.” says Ann Maher. assistant director for ad vertising practices at the FTC. However, investigations are initiated only after prod ucts have been on the shelves for monthsif not years. The Food and Drug Administration is technicallv in charge of monitoring ali beauty product labels, but it’s more concemed with overall product safety. Says FDA spokesperson Brad Stone, “We need to establish standards for eco labeling, but it s extremelv difficult and at this point there are none.”
That doesn’t mean that ali eco labels stray from the truth. Although they may never be asked to show it, companies are required by the FTC to have verification of ali objective product claims, induding any env ironmental, charitable and testing claims. That is exaetly why so many claims are vague. ‘‘Some marketers have found that its cheaper to make vague environmental claims than it is to make specifîcclaims that theycl have to adhere toand be able to prove.” says Linda Brown of Scientific Certification Systems, an iııdependent scientific testing organization. Thats why understanding these labels is often a matter of asking vourself w hat Information is missine.” Here.