WHAT’S IN A NAME of ‘Coco’ Chanel?

Well, a lot when it comes to this perfume powerhouse. Gabrielle is actually the little-known first name of the brand’s founder, Gabrielle Bonheur ‘Coco’ Chanel, and the idea is that it represents her inspiring attitude, her creativity and her fun-but-rebellious streak. So that’s the story behind the name – but what does it smell like, and why has it taken so long to create? Flowers have always been at the heart of the brand’s best-loved fragrances (who could forget the mind-blowing jasmine in Chanel Chance?). In fact, in 1987, the brand established the first partnership of its kind with the largest flower producer in Grasse, in the French Riviera – now largely known as the birthplace of perfume. Each year, nearly 100 people are employed to harvest the jasmine (which only blooms for 100 days in the summer) used in Chanel’s iconic scents.

WHAT’S IN A NAME of ‘Coco’ Chanel? Photo Gallery

But the House of Chanel’s creator of fragrances, Olivier Polge, wanted to take the process further by selecting ylang-ylang, jasmine, orange blossom and tuberose and intensifying them for Gabrielle. He increased the strength of the jasmine, added white musk notes to bring out the richness of the ylang-ylang, mixed milky sandalwood with the creaminess of tuberose and boosted the freshness of orange blossom by adding grapefruit zest, mandarin peel and blackberry The result? The smell is feminine and floral in the first instance you would expect from a white flower fragrance, but, crucially, it real depth. It’s complex in a way that means it smells slightly different every time you try it.

A refined, indulgent yet light-as-air scent that leaves you wanting more – what better way to ensure that your guests (and your groom) savour the moment as you walk down the aisle And did we mention the bottle? OH. THE. BOTTLE. A design will surely grace beauty shelves for generations to come, it’s inspired by vintage fabrics from the Chanel archive; rich rose gold paired silver. The bottle’s thin walls are square, with singular lines that a nod to other Chanel perfumes… but the pièce de résistance? The curved bottom you’re used to seeing inside other perfumes has been pushed outwards to create a sleek aesthetic, and to allow the scent radiate and settle fully in the bottle, giving it a unique freedom of movement. Perhaps that’s why it smells different every time? Maybe that’s what gives it its elegant feel? We can’t be 100% sure (Chanel has its secrets, after all), and luxury is so often in the details you see. But what we do know is that we’re already totally in love.

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